Option 1 - Helvetica Bold 56px
Heading 1 - Helvetica Bold 40px
Paragraph text - Helvetica size 18
Heading 2 - Helvetica Bold 27px​
Page layout principles - banner image, centred main text, crisp whole images. Inspiration for text headings and elements have been drawn from the uniform. Outlined headings, gold and black (or red depending on background) bars, curved elements and frames. Helvetica has been chosen as the main text type for its readability on web but also it's availability across programs. It is freely available on Canva as well. We have previously used a different Heading font - ie on our merch and posters but unsure what this is. ​​
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Other considerations - Does the page heading go over image or just as black heading, see below option 2.
Do you want square image frames or round frames?
Is the accent colour gold or the pinky colour?
Red
Primary colour
Text and graphics on top should be white.
Hex:
RGB:
Black
Secondary
Text should be white
Icons should be red, white or gold
Hex:
RGB:
Gold
Highlights and accents
Used primarily on top of black
Hex:
RGB:
*Should this be Gold? On the logo and uniforms, it appears to be lighter pinky beige. >>>>>>>>>>>>>>>>>>>>>
The gold is a throwback to the original Avengers uniform. Please confirm
OUTLINED CAPS HEADING
Use sparingly for text, Heading sized text can be used to draw attention. Or Use for buttons (see above) or icons ie. header banner or chat button. This is the primary accent choice. Button hovers in gold.
OUTLINED CAPS HEADING
Black background to accentuate text sections or to break up pages. Use as secondary to white paragraph sections as above.
Tile layouts
Images square, no border, black heading, clean and crisp
Small Title
Yellow accents for lines and borders
Small Title
This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.
OPTION 2
Layout
Left aligned text. Title is all caps but headings in sentence case
Heading 2 - Helvetica Bold 27px​
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Sentence case, no outline
Use sparingly for text, Heading sized text can be used to draw attention. Or Use for buttons (see above) or icons ie. header banner or chat button. This is the primary accent choice. Button hovers in gold.
Sentence case, no outline
Black background to accentuate text sections or to break up pages. Use as secondary to white paragraph sections as above.
Tile layouts
Images circular, no border, black heading, clean and crisp
Small Title
Yellow accents for lines and borders
Small Title
This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.